Online Business Directory
Our online directory – using paid for and targeted social media advertisements – reaches up to 5,000 people within a 4km radius of the BID area, and helps promote all 130* businesses currently signed up, many of whom did not have their own internet or social media presence.
(*17/9/20 – 130 businesses listed)
We use a combination of organic and paid for promotions to reach the maximum number of potential customers. We use our social media platforms to promote businesses using competitions, as this encourages consumers to follow us and increases impact.
We build on the marketing profile we have already created for the area as a great destination to Shop Local, by producing regular promotional leaflets and directories for some sectors, especially at Christmas, which are printed and delivered to 10,000 local residents.
We will continue to provide a 25ft Christmas tree at the top of Norwood Road and festive lighting in the trees by Tulse Hill station. We will carry on collaborating with local events such as West Norwood Feast and local artists to bring about creative and quirky festive events and displays that unite the area. We intend to improve the lighting for future Christmases in an ecologically sensitive way. We will also continue to run seasonally themed competitions and promotions for events such as Valentine’s Day, Easter and Halloween.
We have run a few competitions to activate the high street and boost footfall in the area such as Valentine’s competition, Christmas competition, Odd One Out competition, Fest Norwood competition.