Brand identity project aiming to bring more businesses and jobs to the area.
Covering an area of around 10 hectares, and providing around 50,000 sqm of commercial floor space, the West Norwood Commercial Area is located at the south end of West Norwood town centre and is Lambeth’s largest Key Industrial Business Area.
The area is home to an exceptional mix of light-industrial and creative businesses, many of whom have maintained a long-standing presence locally, such as Mylands (paint manufacturing), Milton Lloyd Limited (fragrance manufacturing), the Blackbird Bakery, Winn & Coales (Denso), ACME artist workspace, Portico Gallery and Edmund de Waal’s pottery studio. Knowledge and recognition of this distinctive mix is currently limited across the wider community.
The industrial area represents an opportunity for growth, with several well-established owner-occupiers who might be encouraged to invest in their property if there is sufficient demand and incentive.
Station to Station share the council’s aspiration to transform the area to a vibrant and affordable workspace, providing opportunities for local employment and subsequently stimulating our area’s daytime and early evening economy. There may be potential to attract funding from government sources such as the GLA’s Good Growth Fund.
In April 2018, the Area Regeneration Team within Lambeth Council published the ‘West Norwood and Tulse Hill: A Manual for Delivery’ (link to document – West Norwood and Tulse Hill: A Manual for Delivery) This followed extensive economic research in the local area and comprises an economic vision, a health check of the current state of the Commercial Area and a refresh of the 2009 masterplan, with guidance on opportunity and enhancement sites
The aspirations and vision set out in the Manual for the West Norwood Commercial area is twofold:
- To support and celebrate the area’s strengths
- To promote the site’s development as a prominent hub for creative employment, enterprise and industry
As a first step towards this vision, Lambeth Council has allocated £55,000 of funding to be managed by Station to Station to develop a visual identity for the commercial area. A brief has been created and local branding agencies invited to tender. The first task for the appointed agency will be to convene a workshop with local stakeholders to inform development of a name and a brand for the area.
Check this page and Station to Station social media channels for details of the upcoming stakeholder workshops.