What’s in a name?
The West Norwood Key Industrial Business Area (KIBA) is the largest industrial area in Lambeth and has a significant impact on the local and regional economy. It is a vibrant and diverse industrial estate, with mechanics, chemical factories, paint and sign makers, cake bakers and coffee grinders all working side by side.
There is a shared ambition to grow the area’s reputation as an enterprising hub, both for the current industrious community, as well as a welcoming place for future businesses. The name ‘Norwood Works’ is intended to unite all businesses and employees in the area under this common aspiration.
The unmistakable blue used in the branding is by Mylands, Britain’s oldest family-owned paint manufacturer, who are based on the industrial estate. The blue is already prominent in the north end of the KIBA and this will create a sense of place and identity by expanding the colour around the estate. The new brand name, along with the similarly branded murals and signage throughout the estate, will put Norwood Works firmly on the map as a place of ingenuity, hard work and a place to be proud of.
The project was bought about over several months by a working group of KIBA business owners, officers from Lambeth council (who provided the funding for the rebranding exercise) and Station to Station.