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Why businesses must invest in visual merchandising

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  • Local news
  • March 26, 2019

It is important that businesses stay up to date and adapt to current trends within their communities, especially when a retailer has been trading for many years. Investing in a retail space enhances its appeal and engagement to consumers, allowing for the display of more products.

In December 2018, online retailing accounted for 20% of total retailing, with an overall growth of 13.9% when compared with the same month a year earlier. Despite the stronger online presence, consumers spent most of their money in stores and the majority of online spending was done within non-store retail. (ONS, 2018)

You may have noticed that Iceland, KFC and most recently Greggs have new front shops. Despite talks around online shopping, over 80% of total retail sales still occur in a physical environment, so spending on making the space as appealing as possible remains highly worthwhile.therefore maximising revenue.

We are especially proud and happy to see businesses investing in visual merchandise which will encourage more small businesses to want to open up on our attractive high street. A few new businesses have popped up on Norwood road, Sinom Thai and Sweet Carolina opened recently and 400 Rabbits reported to be opening up later.

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